Campaign - TV Ads 
WFSF Partner: TBA | Ohio, U.S.A. | 24 Jan, 2013
SMOKEALARMWARNING.ORG
EXPOSING FOUR DECADES OF MISLEADING THE PUBLIC
 

Vermont, USA

The US TV Campaign is scheduled to commence:
California and Ohio, USA, 24 January, 2013


This document overviews the current situation in Ohio, USA

The World Fire Safety Foundation and Partners
‘Smoke Alarm Warning’ Sponsored TV Advertizing Campaign
1. Serious Problem

Script: “A warning from the World Fire Safety Foundation and the Volunteer Fire Fighters Association (or U.S. partner).


There is a serious problem with the smoke alarms in most homes.

Visit Smoke Alarm Warning.org
Smoke Alarm Warning.org”

Note: The blue text above is variable, i.e. it will be changed to reflect U.S. organizations the WFSF partners with to help raise funds for them and to spread the message in their jurisdiction.
3. Ions Fail

Script: “A warning from the World Fire Safety Foundation and the Volunteer Fire Fighters Association (or U.S. partner).

Ionization smoke alarms may not operate in time to alert occupants early enough to escape from smoldering fires.

Visit Smoke Alarm Warning.org
Smoke Alarm Warning.org”

Note: The words in green is the official positions of the International Association of Fire Fighters (IAFF-USA, 300,000 members) and the Australasian Fire & Emergency Service Authorities Council (AFAC). AFAC is the peak representative body of all Australasian Fire Brigades.
4. Radioactive Disposal

Script: “An environmental alert from the World Fire Safety Foundation and the Volunteer Fire Fighters Association
(or U.S. partner).


All ionization smoke alarms are radioactive. Dispose of them responsibly.

Visit Smoke Alarm Warning.org
Smoke Alarm Warning.org”

Note: All ionization smoke alarms contain radioactive material (AM241).
More information: Here > > >radiation.htmlshapeimage_11_link_0

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The North Eastern Ohio Fire Prevention Association and the Ohio Fire Officials Association Make a Stand
see document below. . .
2. Drastically Reduce
Script: “An urgent message from the World Fire Safety Foundation and the Volunteer Fire Fighters Association (or U.S. partner).

Using (photoelectric) smoke alarms will drastically reduce the loss of life among citizens and fire fighters...”.

Visit Smoke Alarm Warning.org
Smoke Alarm Warning.org”

Note1: The words in green is an extract from an official statement from Mr Harold Schaitberger, the President of the International Association of Fire Fighters (IAFF-USA, 300,000 members) and the Australasian Fire & Emergency Service Authorities Council (AFAC). Note2: Words on screen (the exact quote) will not match spoken words above. Note3: Aspect ratio of this YouTube film to be adjusted for final version after voice over is added. Note4: Adjust Poster frame to main text (as below) Note5: Adjust source - 2 lines, insert date
Note: These draft ads are in the process of being updated to include a professional voice over.
They are for use in both the Australian and U.S. TV Campaigns
Campaign Launch Dates & States: 14 Dec, 2012 - NSW, Australia | 24 Jan, 2013 - Ohio & California, USA